THE FUTURE HUMAN
Let's explore the Beauty and Madness of Human–Machine Futures
About unika
AI is changing how we think, relate and create.Some of it is beautiful, some of it unsettling, most of it still unwritten.UNIKA sits in that open space, guided by curiosity and a deep sense of what makes us human.We explore human-machine futures and what they ask of us, as people, society and organizations.Want to explore it together?
Explore. Shape. Express.
explore.
Human–Machine Futures
Understanding what’s changing
For curious minds, organizations and collaborators who sense that something is shifting and want to explore it together.Subtle changes are reshaping how people engage with technology.They show up in everyday behavior, at the edges of culture, communication, and digital life, often felt before they're fully understood.Together we explore the signals shaping tomorrow and what they could mean for people, organizations, brands, and society.The outcome is a stronger foundation for future decisions, creative thinking, and meaningful action.The formats vary, so the easiest way to start is a call to see how we could work together.
shape.
Strategic & Creative Direction
Shaping ideas and strategic direction.
For founders and teams whose positioning no longer quite fits the moment.What once felt clear may no longer fully resonate - with your audience, with the market, or even with yourself.As contexts shift, positioning often needs to be reconsidered.Through conversation, honest questioning, and iteration, we revisit what you stand for and how to express it.Ideas become more defined and coherent.You walk away with: a sharpened position and narrative, a clear strategic direction for your next chapter, and language that actually sounds like you.Available as: Project-based collaboration & advisory
express.
AI Visual Thinking
Making ideas tangible
For creative teams and individuals curious about AI-generated visualsVisual storytelling helps make emerging ideas tangible. AI is one of the creative tools we use as a way to explore concepts, imagine possibilities, and communicate complex futures.In selected projects, I develop AI-generated visuals that align with existing brand systems and narratives bringing new possibilities without losing coherence.I also facilitate hands-on, beginner-friendly sessions in AI and visual storytellingFor individuals or teams who want to explore this space with guidance, curiosity, and zero jargon.Available as: Brand visual project · Beginner workshop · Team session
Meet Sam
Interdisciplinary strategistI've always been more interested in the questions than the answers.What shifts when technology changes how we relate and communicate? What gets lost when everything becomes optimised? What becomes possible when humans and technology align?These questions are shaping what I do.I've worked inside corporates, built my own brands, and co-founded a tech startup. Each step added a layer, more context, more pattern recognition, a sharper eye for what connects beneath the surface.With a background in business communications and advanced studies in digital ethics and applied psychology, I'm drawn to the space where disciplines overlap.Today I co-manage Artify Group at the intersection of visual communication and brand development and explore the evolving relationship between humans and AI through UNIKA.I believe in progress rooted in human experience, and in using technology to foster clarity, connection, and meaningful change for what’s next.Want to join the ride?
Why creating together?
15+ Years in Brand, Marketing & Communication
We’ve worked with global corporations and built our own Brands from A-Z.AI Education
Lecturer in AI & Storytelling at HWZ University, Zurich since 2024.
Joint the faculty of the new CAS Leadership&AI starting in 2026.10+ Years Visual Storytelling
Artify worked with over 100 brands, blending visual storytelling with emotional impact.Tech Startup Founders
We built and scaled a social app in Europe - selected by Google as one of Switzerland’s top three apps in 2023.Futures Lens
At the intersection of futures thinking and creative strategy, we help shape ideas that feel human and forward-looking.
Playground
CONVERSATION CARDS "REFLCETIONs FOR TOMORROW"
Our 50 cards "Reflections for tomorrow" spark connection, inspire reflection, and bring a playful twist to exploring relationships in a tech-driven world.
Featured in Museum of Communication MAGAZINE
"Stuck in the Elevator" is an AI Visual contribution as part of the exhibition magazine of Museum für Kommunikation Frankfurt that reflects on the
Future of AI in Fashion
Webinar on Generative AI with SHE AI
I was invited by SheAI an educational Platform for Women to speak about Generative AI, Ethics, Creativity and the Future of Visual Storytelling
"Ask the expert" Interdisciplinary Interview series
Together with a lawyer, philosopher, psychologist, business ethicist and technologist we engaged in an open interdisciplinary dialogue about the Human-AI Futures.
Unfinished
"UNFINISHED" are an ongoing unfinished exploration of the near future of various topics such as "Human Connection & AI and other lifestyle topics.
Speaker AI for Good Summit
Co-Creator of "Honest Machine". A collaboration with Innovation Exec. Paqui Lizana. At the AI for good Global Summit we spoke about the future with Robots. Title: What if Robots were just Robots.
Exhibition Buenos Aires
The Open Gallery exhibited 3 UNIKA visuals on "Connection." June - August 2025. Human Connection & AI is an ongoing observation and exploration of UNIKA.
AI Companion An Experiment
An experiment with an AI-Companion 2021. How do we connect with Chatbots? The experiment is accompanied by a reflection on the question "can AI become our new friend in the future?"
AI Magazine
In collaboration with Generative AI tools, We've created a Magazine that includes AI-generated portraits and reflections on how technology is shaping our lives.
Articles on Humans & Technology
We (ir)regularly share thoughts about AI, ethical questions and random reflections around humans and technology on Substack.
Future of Humanity Experience Basel
Collective Contribution Curated as part of the Creative Switzerland Future of Humanity Experience 2025
AI Design Award
"Special Recognition" by the AI Design Award 2025 for the contribution of the visual series "What if we dance"?